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“Another Man’s Trash” Becomes… A German Soft Drink? But truth be told, there is another brand consumers tend to gravitate towards-and it has a much more tumultuous origin story. In general, orange soda seems to be more of a favorite abroad. While still popular in Canada and other parts of the world, Crush, owned by Keurig Dr Pepper has become a smaller scale offering in the US market. Two new flavors, lemon and lime, were introduced to the brand in 19, respectively, paving the way for a flood of additional flavors to emerge in the coming years.įlavors like chocolate, blue raspberry, banana, and even red licorice have all been a part of the Crush portfolio however, Crush now focuses on promoting staple flavors like grape, strawberry, and cherry alongside its signature orange. Within only a few years, Crush became so successful in the US market that the company expanded distribution to Canada. Nearly a decade later, the decision was made to remove the real orange juice and pulp and instead utilize more shelf-stable flavor compounds to achieve the same great taste. The “crush” part of “Ward’s Orange Crush” was kept in the name to refer to the process of extracting oils from orange skins to achieve the drink’s signature flavor.Īt the time, orange pulp-without the juice-was added to the recipe, and in 1921, real juice was finally introduced. As the inventor of the improved Orange Crush, Ward received the honor of having his name featured on the bottle-a common practice for early soft drink brands. A beverage innovator himself, Howel brought his expertise from developing “Howel’s Orange Julep” (an orange syrup) to the partnership.
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Howel and founded the Orange Crush Company in 1916.
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Soon after upgrading the initial formula, Ward joined forces with Clayton J. It was this innovation that would ultimately bring the “zesty, all-natural orange flavor” of Orange Crush to the masses. Thompson however, the commercial formula wouldn’t take off until 1911, when California-born beverage chemist Neil C. The “original orange soda”-Orange Crush-was created in 1906 by Chicago’s J.M. If you were asked to name a soft drink, odds are a Coke or Pepsi might come the most readily to mind-but what about orange soda brands? As the soft drinks category innovates and gains traction, we’re exploring the origins of this zesty beverage, the world’s top brands, and how orange soda continues to change what the world is drinking.